Renowned rapper Snoop Dogg has made an unexpected appearance as he modelled Swansea’s new home kit for the 2025-26 season last weekend. The club has officially confirmed that the 53-year-old artist has joined its ownership group, following a precedent set by Real Madrid and Croatia legend Luka Modric.
Writing on the club’s website, Snoop stated that, “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I’m proud to be part of Swansea City.”
In April, Swansea announced that Modric, now with AC Milan, became a stakeholder following the club’s takeover by American businessmen Brett Cravatt and Jason Cohen. Snoop, who has over 100 million social media followers, has since joined and pledged his support, reportedly through a mutual connection with Cravatt and Cohen.
Swansea’s owners aim to boost the club’s profile and revenue for reinvestment under profit and sustainability rules. While Snoop’s appearance at the kit launch was unexpected, Swansea suggested he may have a bigger role ahead.
Snoop’s passion for sports was highlighted as the club unveiled his mural in Swansea.com Stadium’s West Stand to mark his new role as co-owner.
